Cheerios makes a social statement.

 

Cheerios is my favorite cereal. General Mills has a long-standing winner with it. But General Mills needs a new ad agency.

 

I'm sure you've seen the new commercial with the mixed race family. A lot of people have been upset by it. Nan Tolson of McKinney is one of the enlightened ones who thinks the commercial is just hunky-dory.

 

"If we truly lived in a post-racial America, the commercial would've been viewed as a cereal advertisement -- nothing else."

 

Ah -- but if they were just advertising their cereal and not trying to make a statement, they would have done it with a non-controversial family.

Cheerios' Vice President of Marketing Camille Gibson said they weren't trying to make a social statement. They just wanted to show a family. And Eric Holder didn't know anything about getting James Rosen's private phone records. And Lois Lerner didn't know anything about the illegal scrutiny of conservative groups. And Susan Rice really thought Benghazi was all because of a video. And the NSA chief "inadvertently" collected our phone records.

There is one way to know whether or not Gibson is telling the truth. Let's ask GM to release the casting call for that commercial. Did they cast for "a family," or did they cast for "a bi-racial family"? If she's telling the truth, no mention of race was made in the casting call. And if race was mentioned, maybe the racist is the one in the cereal business.

"Racism just more subtle now." The Dallas Morning News; June 7, 2013; p. 20A.