The Cheerios bi-racial family is in the news again. They're trotting out a new Super Bowl commercial while still maintaining that they aren't trying to make any sort of social statement. "Like millions of Americans, we just fell in love with this family. The big game provided another opportunity to tell another story about family love," says Camille Gibson, vp of marketing for Cheerios. Just fell in love with this family? They created this family!
When the family was introduced in the first commercial, General Mills uploaded the commercial to Youtube, but they quickly realized by the comments generated that there are still a lot of people who think pushing interracial relationships isn't good. So what did they do? They disabled the comment function. Kind of gives new meaning to "I may disagree with what you say, but I'll defend to the death your right to say it."
On another note, I'd still like to know how the original casting call went out for this one. That would tell us whether General Mills wanted to sell cereal or do some social engineering.
"Cheerios all in for big bowl." The Dallas Morning News; January 29, 2014; p. 3D.
P.S. Happy Groundhog Day! Sure hope ol' Phil prognosticates an early spring for us. I'll be watching the Bill Murray movie while the most over-hyped annual event in the nation takes place.
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