Is it just me, or is this kind of stupid?

Have you seen that Lifelock commercial where the lady says, "You can spend your entire life trying to protect your identity, and I say trying because it's a full-time job just trying to protect your identity."

Is that circular logic? Does it really make any sense? Let's substitute "learning to swim" for "trying to protect your identity."

You can spend your entire life learning to swim and I say learning to swim because it's a full-time job just learning to swim. Doesn't make any sense, does it? Even if we add in trying -- You can spend your entire life trying to learn to swim and I say trying because it's a full-time job just trying to learn to swim.

Another one of those things that sounds good on the surface but is seriously lacking when it's analyzed.