I wrote a lament sometime ago about the guy who had invented a machine to put company logo clouds in the sky. We are so overloaded with advertising -- product placement in the movies, annoying pop-ups on our computers, people sporting advertising tattoos, and sports arenas with names that have nothing to do with location or sports. Now comes the ultimate.
A teacher in Pocatello, Idaho, is selling advertising space on his students' test papers. A local pizza shop "sponsors" his tests. Every test, worksheet, and handout in this teacher's courses carries a 1" red-letter ad at the bottom: "MOLTO'S PIZZA 14" 1 TOPPING JUST $5." The principal justifies this by saying that it helps the students learn about economics. What's next? Sex Education brought to you by Madame Dee Light's Gentleman's Club?
"Chew on this: Teacher's tests have pizza ads." The Dallas Morning News; March 29, 2008; p. 2D.
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